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About

Branding to highlight the highly anticipated commissioned piece by Argentinean artist Tomas Saraceno, a floating world called ‘Cloud City’.
Published:
| Wesfarmers Arts


ART:CITY is a programme of visual arts events in partnership with the Perth International Arts Festival with the aim of transforming perceptions of Perth’s urban spaces whilst capturing our imagination.

Brief: As part of a four year campaign, 2011’s design brief was to create branding that would highlight the highly anticipated commissioned piece by Argentinean artist Tomas Saraceno, a floating work called ‘Cloud City’. Saraceno’s work explores visions of a floating utopian world without boundaries. Much of his work is designed around the structure of the soap bubbles hence the typographic reference.

Bronwyn Rogers
Bronwyn Rogers and Tomas Saraceno
Tomas Saraceno  |  www.tomassaraceno.com

Finalist in the 2011 Desktop CREATE Design Awards (Typography)