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About

About

With one spray can of ARS JET-PRO can effectively wipe out all 3 insects; mosquitos, cockroaches and ants.
Published:
 
 
 
 
 
 
 
 
BRIEF: ARS Jet-Pro - a household insect killer - kills all types of insects including mosquitoes, ants and cockroaches at once. The brief was to provide creative solution through unique visual communication for ARS Jet-Pro (household pest killer). The product’s unique selling point is that its ability to penetrate from the air to the ground is very effective.  
 
SOLUTION: We developed the concept of “The end of the insects’ world” to express the overwhelming power and effectiveness of the ARS Jet-Pro. The illustrations dramatically show the spray annihilating all mosquitoes, ants and cockroaches. The scene brings alive the catastrophe that has come upon them. Every detail of the scene has been created using CGI to bring out the doomsday feel in all its glory.
 
 
Chief Creative Officer           Subun Khow
Copywriter                            Subun Khow / Pattarapong Lapjarupong
Art Director                           Supparat Thepparat / Naphol Chantapakorn
Photographer                       Surachai Puthikulangkura (Illusion)
Account Supervisor              Kiatniyom Sawangcharoen / Preeyapak Bongpipat / Pattamon Sanandang
Advertising’s Supervisor       Chonlasap Kasemsap        
Production House                 Illusion Co.,Ltd.
Producer                               Somsak Pairew (Illusion)                               
Illustrator                               Surachai Puthikulangkura / Supachai U-Rairat (Illusion)                                       CGI                                       Surachai Puthikulangkura (Illusion)
Agency Producer                  Vorawit Prakornkaew