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ARF Ontario is an animal rescue foundation and this is a re -brand competed for a school project along with an advertising campaign to raise awar… Read More
ARF Ontario is an animal rescue foundation and this is a re -brand competed for a school project along with an advertising campaign to raise awareness. Read Less
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The objective of this project started out as creating a new logo for a non-profit organization. I chose to do ARF Ontario because I have volunteered at a dog kennel for over 10 years and have trained and handled many different dog breeds over the years. This is the new logo I came up with that gives a new modern feel to the organization.
The next part was to create a newsletter for the NPO. This was to have the same look and feel as the logo and was meant to provide information to old customers as well as to help bring in new people and raise awareness of the NPO.
Newsletter inside spread featuring animals in need and current items needed for donation.
Advertising Campaign for ARF geared towards Fanshawe College students, age 18 + both male and female. Because of the wide variety in ages I chose to go with a humorous approach that would appeal to people of all ages, while also showing that the NPO helps all animals not just strictly dogs or cats.The campaign encourages the fact that everyone needs a pet in their life to give stability and a sense of family to a busy students life, or even for a mother or father going back to school that miss their children. 
Advertising Campaign for ARF- bus shelter
I also chose to create a new website for this NPO. This is a template of what the homepage would look like. It has a very modern feel and has a clean menu navigation that allows easier access to the main areas of the website encouraging new visitors to look around and find out more information.