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About

Brand guide for APPGEAR brand.
Published:
APPGEAR Brand Guide
After completing the branding, packaging and initial website for the 'AppGear' toy line we documented our steps to share with partners from Toys R' us to Six flags and distributors world wide.Detailing type, character use and every detail you think could be screwed up by a designer not under your control.  This was distributed as a PDF with a 3 GB asset folder to make the brand as plug and play as possible.

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