APFH - Associação Portuguesa de Farmacêuticos Hospitalares
(Portuguese Association of Hospital Pharmaceuticals)
This project was the winner of a Portuguese contest, which need a new corporate identity.
APFH was established 20 years ago and it has a new manager who want to change something for 2013.
Starting with the new corporate identity we present to you as the winner.
The logo is based on a new typeface for the identity in question. The letters 'APFH' were designed in a coherent way for a good result as well as for a good understanding. As a final result this it was based on a simple
and contemporary visual language allowing it to be concise enough for a long time.
Then, the 'H' is emphazied for linking the hospitals and pharmacies, in this case, is a cross that involves
on the 'H' with soft lines, forcing the curves of the snake.
At last, the logo can has a strong impact for its exclusive typography as well as the color was designed
to obtain a young result and not too much childish.