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About

Campaign launch for AMP Insurance's scholarshp Do Your Thing! Created for AMP with DNA brand agency.
Published:
AMP 'Do Your Thing!' launch
Auckland, New Zealand
The 2011 'Do Your Thing!' national scholarship required a new launch campaign to all staff at AMP. The props were originally placed in the staffers office environment in a guerilla monday morning reveal. The popularity and versatility of the giant props concept led to a public rollout at no.1 Queen Street. Each prop represented a previous years winner, and made them large to celebrate the enormity of each winners achievements. Supporting materials helped to guide staff into 3 areas of activity: Spread the word, apply for a scholarship or volunteer to be a judge.