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Campaign launch for AMP Insurance's scholarshp Do Your Thing! Created for AMP with DNA brand agency.
AMP 'Do Your Thing!' launch
Auckland, New Zealand
The 2011 'Do Your Thing!' national scholarship required a new launch campaign to all staff at AMP. The props were originally placed in the staffers office environment in a guerilla monday morning reveal. The popularity and versatility of the giant props concept led to a public rollout at no.1 Queen Street. Each prop represented a previous years winner, and made them large to celebrate the enormity of each winners achievements. Supporting materials helped to guide staff into 3 areas of activity: Spread the word, apply for a scholarship or volunteer to be a judge.