• Discover AMK Hub
    Client: AMK
    Produced Under: Proximity Singapore
    Type: Community-Based Classifieds / Microsite (Concept Pitch)
    Year: 2007

    Role: Art Direction, Design

    Under collaboration with Haikal Lim, this is the interactive arm of the AMK Hub rebranding campaign. This was a new approach to community-based classified ads. We made this project with the intent of targeting students and shoppers in AMK (a shopping mall in Singapore). This very interactive space gives users a chance to "own a square" and put notices, sell items, etc for the whole community to see. Vendors were also promoted using the space, living in harmony with the community.

    The client liked the idea, but due to budget constraints, this never came to light.

    The screenshots above shows the walkthrough or user-experience from using the website to the process of owning a square.

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