Aman Ki Asha: An Indo-Pak Peace Project
The Times of India
Aman ki Asha is a campaign for peace between India and Pakistan, jointly initiated by
the Jang Group of Pakistan and The Times of India Group.
The words Aman ki Asha mean ‘hope for peace’. Aman is an Urdu word, meaning peace.
Asha is a Hindi word, meaning hope. The combination of the two languages reflects the
collaborative spirit of this initiative.
The objective is to create an enabling environment to facilitate dialogue between the governments,
encourage people-to-people contacts and thus contribute to bringing about peace between
India and Pakistan.
SPECIAL:- Commended in the British House of Commons- Showcased at The Centre Pompidou,
Paris: a major exhibition that explores Indian society through the eyes of Indian and French artists
D&AD 2010:In Book - Earned Media Campaign
SPIKES ASIA 2010:Gold - Integrated CampaignGold - Media CampaignBronze - Direct Campaign
GOAFEST 2011:Bronze - Integrated Campaign