ALS Denver Walk
This Denver Walk poster is part ad, part invitation and part infographic. I felt that it was really important to raise awareness for this cause, so I wanted to communicate as much information as time and space would allow. People aren't going to stand and read a poster for ten minutes. So, if I wanted to get their attention and cover a lot of info, I had to do it in scannable bits, and make each piece distinguishable, yet cohesive, and communicate quickly. Both scanability and readability were constant considerations in my mind. I wanted it to be so bold and easy to read that the poster kind of guides your eyes through the content and helps you read it… almost reading it for you, per se.
The Denver Walk demographic includes ALS patients, friends and families of those with ALS, runners and athletes and the rest of the concerned community. Because this is such a serious and debilitating disease, I went with a bold, urgent and serious tone for the poster. I chose to utilize red because it signifies urgency, importance, healthcare and medicine. The background image is a bridge that I think fits the design, both literally and figuratively. Bridges symbolize movement, choices, junctions and crossing over. This is also a typical bridge that runners might cross over when participating in the event. In addition, the top of the bridge actually looks like a spinal column, which is a primary area affected by ALS. This image definitely relates to the cause on many levels.
Another consideration was how I was going to integrate the infographic pieces with the rest of the design, while keeping some differentiation. I chose the bordered rectangles, because they look like chalkboards as well as PowerPoint slides- two places we're definitely used learning and finding information. They are, however, still related to the rectangles on the left side of the poster. I think it also answered some of the top questions people would have about ALS: what is it, how does it affect the body and how many people are affected by it? I think I succeeded in making it boldly and quickly communicate a lot of vital information.