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About

ALONE is an Irish charity that helps and re-houses older people living alone and in need of assistance. It is unusual in that it never asks for f… Read More
ALONE is an Irish charity that helps and re-houses older people living alone and in need of assistance. It is unusual in that it never asks for financial donations. ALONE asks instead for your time, because spending time with an older neighbour or relative can prolong their lives and enhance your own. I worked on the ALONE account with art director Sean Hynes for several years. We helped ALONE to raise its profile as an advocate on behalf of older people and we lobbied public opinion to put pressure on government to give older people a better deal. These examples come from the many campaigns Sean and I created over the years. Art directors Rob Frew and Regine Pedersen also worked on some of the later campaigns,. I was responsible for all the copy. Read Less
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