How do you create a Corporate Identity for a tax consultancy,
which leans on the names of both directors,
even knowing that one of them will leave the office soon
and will be replaced by a follower.
–––––––––––
Either you develop a new design - which is more counterproductive for the brand -
or you create a design that flexible,
that even a change of the name won´t catch someone´s eye.
Like happened in this case: the mark designation is so special (through the use of typography),
that the exchange of two initials won´t change the overall impression.
Logo & Siegelmarke | logo & seal
Die Schrift erinnert an Säulen und das Siegel zeigt die römische Göttin "fides",
Die Schrift erinnert an Säulen und das Siegel zeigt die römische Göttin "fides",
Göttin der Treue und des Vertrauens.
The font choice reminds of pillars and the seal shows the goddess "fides",
the roman goddess for faith and loyalty. Claim: "faith brings faith".
Geschäftsausstattung, Block, Glückwunschkarten | stationary, wrinting pad, greeting cards
Visitenkarten mit Farbschnitt und Heißfolienprägung | business cards with coloured edge and hot foil
Geschenkpapier - Muster aus dem Logo generiert | wrapping paper with pattern out of the logo
Geburtstag, Weihnachten & Geburt | multipurpose wrapping paper for birthdays, christmas & birth
Bildsprache | picture language
Fotos: Denis Pernat
Fotos: Denis Pernat
Imagebroschüre | image brochure
Website | website
AKMF Flyer | flyer
–––––––––––––––
Vielen Dank! | thanks for watching
–––––––––––––––
