After several years working in fashion and costume design industry, Alisa and her sister Julia decided to establish the new fashion label of their own. With a plethora of contacts and a unique sense of style the sisterhood has worked on editorial shoots, advertising and created their personal collections.
In 2011 Alisa and Julia opened the second line called RUBANstyle, to attract new customers from the high street market.
The sisterhood sought my help in defining the label, simply and in a practical way. The graphic mark features elegant type combined with an initialed stitches – as if to tell a story. These well proportioned and detail-laden particulars will develop into a full range of material as the company continues to grow.