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Each year AIGA Chicago produces a retrospective book given out at its Annual Members Meeting. The Firebelly Design studio was asked to design the… Read More
Each year AIGA Chicago produces a retrospective book given out at its Annual Members Meeting. The Firebelly Design studio was asked to design the 2010-2011 year's piece around the theme of boundaries. In looking for conceptual thought to drive visual direction, we defined the term and explored this meaning through form and space while designing the book. CLIENT: AIGA Chicago | STUDIO: Firebelly Design | CO-DESIGNER: Will Miller | PRINTER: Classic Color | PRODUCTION: Sand-Trapping Varnish, Spot Florescent and a Wraparound Cover Band Read Less
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The wraparound cover band listed every member of AIGA Chicago.
The mauve wraparound was created to violate the color-pallet and function of the book. It formed a seal preventing the opening and flipping through pages.
Through awakening the senses, and getting a person to quickly rethink interaction we discrad those unwilling to give the dued attention. 
"Boundaries", the shifting lines that divide space and define borders. Through interpretation and reflection boundaries are in a constant state of change, setting new limits and breaking previous constraints. They form our creative space by separating this from that.
The simplest definition for boundaries that which separates or is between this and that. I propose what is most interesting about this statement is that the one can not be with out the other, in matter of fact they define each other.
With a concept centered by exploring positioning and structure to provide a definition, we ensured every decision was made with this being the defining principal.
Where copy and content where lacking and needed, we took poetic license.
The spot florescent yellow of the cover was use throughout to provoke attention and provide a lively vibration of content coing off the page.
Chaotic heiriarchal 
Every point in this book was a joy to create. There was nothing quite more enjoyable than allowing a hairline to violate the photographed work, paragraphs of copy and portraits of the featured members.
The debut of this monograph took place durring Chicago Design Week at AIGA's annual members meeting. Environmental graphics where informed directly by the Snap Shot design.
 
 
 
In the Snapshot book, we made use of a spot sand-trapping varnish, a spot florescent and a wraparound cover band listing every member of the Chicago Chapter. 
In the Snapshot book, we made use of a spot sand-trapping varnish, a spot florescent and a wraparound cover band listing every member of the Chicago Chapter. 
In the Snapshot book, we made use of a spot sand-trapping varnish, a spot florescent and a wraparound cover band listing every member of the Chicago Chapter.