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I was challenged to create a poster for the AIGA PivotConference showcasing a talk that highlighted Paul Rand. During my research Ilearned about … Read More
I was challenged to create a poster for the AIGA PivotConference showcasing a talk that highlighted Paul Rand. During my research Ilearned about Rand’s creative process during which he would cut out abstractshapes from construction paper and throw them in the air. As these shapes fellto the ground, Rand used the overlapping shapes as inspiration for his artwork.I wanted to touch on this iconic designer’s process by using a more playfulmedium such as construction paper and chalk. Read Less
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