ÅHLÉNS, re-branding
408
14
2
Add to Collection
About

About

New packaging concept for the Swedish department store Åhléns
Published:
New packaging concept and identity for Swedish department store Åhléns. 

Influenced by the art deco of the 1930s New York I wanted to take back the feeling of the original department stores during that time. By using the simple shape of a triangle I created a packaging concept for the vast number of products that Åhléns sells.