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    Business-To-Business Advertising Samples
  • The following samples are pieces that I have helped produce, for various clients, in the B2B market. As a designer and production artist for a small advertising agency, some of my key responsibilities included:
    • Designing layouts according to the direction of the Design Director or Associate Creative Director
    • Project collaboration and scheduling with the Creative Directors, Copywriters, Project Managers and Executive Account Directors
    • Adhering to corporate brand guidelines
    • Banner design (Static, Animated GIF and Flash)
    • Properly flowing and editing approved copy into layouts
    • Creating press/web-ready documents to release to the clients
    • Creating mockups and storyboards (OOH, Tablet, Web and Interactive)
    • Searching for requested stock photography
    • Creating mechanicals according to spec
    • Managing and posting material to internal and external FTP sites
    • Editing and retouching project photography
    • Designing and preparing PSD files for the Interactive Department's programmers
    • Editing Flash documents and HTML5/CSS code
    • Editing and resizing campaign material according to the publisher's specs (Print, Web and Interactive)
    • Ensuring that all files were to the printer's and publisher's specs before submission (Print, Web and Interactive)