This is a promotional poster for a made up city Adius [add-e-us]. The poster reacts to UV rays and is light colored during the day, and dark at night. The idea behind this is a giant city made for adrenaline junkies. Below is the project proposal.
"Long smooth snakeruns, waxed handrails down every set of stairs, concrete verts that lead… tothe office? The ultimate SKATE city made up of a concrete jungle. Welcome toAdius, a paradise for those who live on wheels. To skaters, bikers, and evenrollerbladers this is more than just their homeland, it's become an extremesports metropolis. The resident thrill seekers of Adius are a thrivingpopulation of discerning individuals and creatives."