ADIDAS football print '07
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ADIDAS, print campaign, football 2007 Commissioned by 180 Amsterdam Creative direction: Stuart Brown Art direction: Garech Stone 2 campaigns, 2 t… Read More
ADIDAS, print campaign, football 2007 Commissioned by 180 Amsterdam Creative direction: Stuart Brown Art direction: Garech Stone 2 campaigns, 2 teams, 24 languages Read Less
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The concept was based on the idea of there being generally two type of players... the flamboyant striker and the levelheaded trategist captain. Both are represented in their own boot, and this is what it could look like if these two types were pitted against each other in their own team...
All the type had to be custom fit around the shape of the boot. This entailed a lot of sketching...
Russian
French
Korean
The design was adapted to a total of 24 languages.
The lay-out was design such that it was easily adapted to different sizes and formats.
ADIDAS, print campaign, football 2007
Commissioned by 180 Amsterdam
Creative direction: Stuart Brown
Art direction: Garech Stone

2 campaigns, 2 teams, 24 languages