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Logotype concept direction made for the world cup campaign pitch for Adidas Originals, the concept is based on the colorful ribbon bracelets nort… Read More
Logotype concept direction made for the world cup campaign pitch for Adidas Originals, the concept is based on the colorful ribbon bracelets northern Brazilian cultures uses on their arms for lucky. Read Less
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Adidas Originals Colorful Laces

Back in 2013 I helped the creative team at TBWA/Chiat/Day to come up with concepts for the Brazil's FIFA World Cup 2014 campaign. One of the concepts were based on popular bracelets made famous by the northern people from Bahia state in Brazil, these bracelets are made of simple silk fabric and usually comes with religious words printed on them. People use 'em to bring luck and blessings to their lives. I decided to create a representation of the Adidas Originals logo made out with colorful laces.
For any inquiry, please contact:

House of colors / www.houseofcolors.net

Adhemas Batista:
Email: hello@adhemas.com or adhemas@houseofcolors.net
Tel: +1 310 893 4974
Follow my Instagram: @adhemas