Proposed new identity for ADAC. The three dimensional ‘A’ represents the foundation and support system ADAC provides to aspiring students and design professionals in Sacramento and surrounding areas. ADAC as an organization acts as a hub that brings creative professionals and students together, so people can network and share their thoughts and ideas with one another. ADAC is a non-profit organization established in 1966 and is run by 100% volunteer staff members. The presence of the organization is built upon a strong foundation consisting of founding members and current members. The color palette gives the organization a friendly, welcoming feeling along with a sense of sophistication and enthusiasm.