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Interactive installation using sensor-triggered audio, lighting and 52 ABSOLUT Unique bottle designs. Custom design presented in December 2012 in… Read More
Interactive installation using sensor-triggered audio, lighting and 52 ABSOLUT Unique bottle designs. Custom design presented in December 2012 in Athens, for the launch event of ABSOLUT VODKA'S UNIQUE Special Edition. Read Less
Published:
In December 2012, Absolut Vodka launched its Unique Special Edition, with a VIP event at the Benaki Museum in Athens. The center piece was the 'Unique' interactive installation' consisting in linear arrays of 52 Absolut Vodka bottles-each bottle bearing a different visual print. Responding to the guests' movements, every bottle produced its own unique audio and light show.

Some of the event's highlights included video projection installations in different spaces of the museum, along with a live PA and DJ set performance, by electro artists, Marina Satti and Tareq.
Original concept and artistic direction: Memi Koupa
Installation design & lighting design: Land of Light
Installation programming: 2monochannels
Production Company: Newton
Client: ABSOLUT VODKA Greece