ABSOLUT ELYX is a new vision of vodka making. A super premium vodka of real quality, substance and style.
ABSOLUT ELYX is handcrafted and copper distilled for a naturally pure taste and elegantly smooth texture, with all its ingredients from one single estate.
To create the new product concept for this very fine vodka, ABSOLUT brought together The Brand Union with
industrial design firm No Picnic. This trinity collaborated closely all the way from creating the product concept to the realization of the final bottle.
The beautiful ABSOLUT ELYX design is true to the very heart of the ABSOLUT design DNA and the new outline is a play on the iconic ABSOLUT silhouette says Anna Kamjou, Global Director Design Strategy,