ABSOLUT Collection A/W 2012

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  • Absolut Vodka
    Absolut Collection A/W 2012
    Absolut wanted us to help them enlighten that they are creating 
    new cocktail trends, not following them. 
    But vodka is not the hottest
    spirit to create cocktails with, whiskey and other spirits with more distinct
    flavour is more popular within bartender community.
    To find new trends within the cocktail industry we interviewed Sweden's leading bartenders and during the interviews we came back with four strong trends.
    Taking inspiration from the fashion industry and how they package trends 
    we created a collection of cocktails for the autumn/winter of 2012. 
    For each trend we created one haute couture drink, a vision of the trend
    and two prêt-à-porter drinks that anyone could create at home. 
  • Trend: From plate to glass
    Haute Couture-drink: Absolut Lechery
  • Trend: Deconstruktion
    Haute Couture-drink: Absolut Savory Blossom

  • Trend: Minimalism & Maximalism
    Haute Couture-drink: Absolut Ancient Cocktail
  • Trend: Storytelling
    Haute Couture-drink: Absolut Monkey Wrench

  • Trend: Deconstruction
    Prêt-à-porter-drink: Absolut 1920’s Martini
  • Trend: Storytelling
    Prêt-à-porter-drink: Absolut Asmara Ice–Tea