ABSOLUT has always had a close relationship with the world of professional bartending. ABSOLUT CRAFT was born from a partnership between ABSOLUT and the legendary bartender and mixologist, Nick Strangeway, which yielded an infused vodka made from fresh ingredients. The concept is tailor-made to meet the exacting requirements of the world’s leading bartenders, with an initial range comprising Bitter Cherry, Smokey Tea and Herbaceous Lemon flavors.
The original ABSOLUT bottle was inspired by antique medicine bottles – a theme that ABSOLUT CRAFT takes to the next level with the addition of a silver-grey tint to the iconic bottle. 15th century pharmacists traditionally used this tint to protect the bottle’s precious contents and what worked well then works equally well today for ABSOLUT CRAFT. The sophisticated graphics underline the craftsmanship that goes into making ABSOLUT CRAFT, and the classic medallion depicting the founder of ABSOLUT, L.O. Smith, has given way to a symbol of alchemical distillation, symbolizing the spirit of creative CRAFT that goes into producing every bottle of ABSOLUT CRAFT.