ABSOLUT BLANK is a global creative movement, in which ABSOLUT appears as a catalyst for contemporary leading-edge creativity, in collaboration with a new generation of artists. By turning the iconic bottle shape into a blank canvas, Absolut Blank introduces a global creative movement, with the aim of inspiring artists.
The ABSOLUT BLANK SA Launch event, took place in Downtown Johannesburg on 3 March 2012. It was part of Absolut's global "It all starts with an Absolut Blank" campaign. At the event, new Absolut artworks, created in conjunction with Mzwandile Buthelezi, Faith 47, Imiso Ceramics and myself were unveiled.