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ABSA is a South African bank that sponsors Design Indaba, a conference for creative professionals. That’s unexpected. Their agency, The Jupiter D… Read More
ABSA is a South African bank that sponsors Design Indaba, a conference for creative professionals. That’s unexpected. Their agency, The Jupiter Drawing Room, had a strong concept that needed a visual identity to pull it through. At the risk of losing the job, Am I Collective proposed a very different solution, one that ultimately won a Cannes lion while doing immense good for the ABSA and Design Indaba brands. Read Less
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Logo and Campaign Roll Out
ABSA is a South African bank that sponsors Design Indaba, a conference for creative professionals. That’s unexpected. Their agency, The Jupiter Drawing Room, had a strong concept that needed a visual identity to pull it through. At the risk of losing the job, Am I Collective proposed a very different solution – one that ultimately won a Cannes lion while doing immense good for the ABSA and Design Indaba brands.