ABSA / Democratic Republic of Design

  • 634
  • 55
  • 2
  • Logo and Campaign Roll Out
  • ABSA is a South African bank that sponsors Design Indaba, a conference for creative professionals. That’s unexpected. Their agency, The Jupiter Drawing Room, had a strong concept that needed a visual identity to pull it through. At the risk of losing the job, Am I Collective proposed a very different solution – one that ultimately won a Cannes lion while doing immense good for the ABSA and Design Indaba brands.