The Associated Brewing & Beverage Consultancy (Pty) Ltd, is a professional woman owned and managed company with a 26% broad based previously disadvantaged black women ownership trust. In depicting the essence of the brand, ABBCS knowledge and integrity needed to come through in the identity while remaining easily accessible and rich in meaning.
We focused on the values and attributes inherent to the Sage archetype, representing wisdom and knowledge, as the companys expertise and intellegence is but a few of the many attributes that set them apart from their competitors.
For the identity development our main concept focused around the symbol of a tree. An image which is synonymous with wisdom and strength. A solid structure which has gained years of experience and infinate knowledge.
In many african cultures the symbol a tree symbolises a place of interaction, for sharing stories, and a place of teaching. This symbol of growth aligns with the main focus of ABBC, which is to develop self-sustaining communities through enterprise development.