A New Face - MP
Logo and website
Logo and website
The prepared materials are made by Helle Stendorff Hansen & Henriette Engsig, May 2009 for a bachelor project in English for Science & Technology as part of the ICM study programme at AU-IBT.
The logo is created in illustrator CS3. It is made in a variety of different colors to exemplify the unlimited opportunities a simple logo offers. The new logo consists of a stretched square, which holds the letters MP. Both the tipped P and the stretched square add a creative dimension into the logo. Furthermore, the simplicity enables the logo to adapt to a specific target audience or theme by playing with the colors.
The logo is created in illustrator CS3. It is made in a variety of different colors to exemplify the unlimited opportunities a simple logo offers. The new logo consists of a stretched square, which holds the letters MP. Both the tipped P and the stretched square add a creative dimension into the logo. Furthermore, the simplicity enables the logo to adapt to a specific target audience or theme by playing with the colors.
The website draft is created in InDesign CS3 and the collages in Photoshop CS3. The layout is based on the most basic principal: the rule of thirds. The colorful graphics combined with white space create contrasts. Contrast is an excellent tool to use in order to achieve attention. Besides, white space leaves a visual breathing room for the eye (in contrast to the colorful and detailed collages), and makes each webpage appear less confusing and overwhelming.
