Photographer: Pep Avila
Digital Retouch: Pep Avila
Agency: Euro RSCG Barcelona
Creative Director: José María Batalla, Ana Navarro, Maico García
Copywriter: Ana Navarro
Client: Fundación Altarriba
Silver Epica Award 2006, LUX Bronze 2006
A dog is not a toy
Each year hundreds of dogs are abandoned because their owners are tired of playing with them.
Fundación Altarriba, a non profit making organization, was constituted in June 1998 and develops programs and projects all focused on the protection of animals, with funds from private people.