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About

About

Experience design for a farm-to-table restaurant that features local Michigan farmers, located in a refurbished barn in Rockford, MI.
Published:
Objective: Create a restaurant experience that brings awareness and support to local Michigan farmers.
 
Audience: Health-conscious individuals, tourists, young professionals.
 
Solution: The restaurant, which is only open on weekends, is located in a refurbished barn in Rockford, Michigan, and features the produce of a different local farm each week. Working with a team of designers, I sought to create a brand as inviting and personal as the actual dining experience. We did this through the use of warm photography, hand painted signage, friendly illustrations, and a community-based mobile app.
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Brand Mark & Imagery
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Photography
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The Experience
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Teaser Video
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Printed Materials
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Digital Components
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The Team