For the 15th anniversary of this institution, I’ve decided to redesign the logo of this association who helps seniors organizing activities in their center, but also distribute food for kids at schools.
The old logo was composed with local symbols. I tried to keep them present in a more subtle way. Water is present trought color and the rythm formed by the lettering.The parenthesis represents the main concept:
“Pessoas à parte, sem deixá-las de parte”
(different people but not apart)