A Mass Market Fashion Brand at Target Goes Up-Scale
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The Reconstruction of Target's clothing line, Merona and its new image.
Revamping Merona

Target's clothing brand, Merona, reconstructed and improved by Watson & Company.
Merona is one of Target's biggest in-house brands, offering men's, women's and children's apparel in over 1,500 stores nationwide.  Watson & Company competed against other prominent New York and US agencies to win the total rebrand of Merona.  We were responsible for all art direction, including the identity redesign, application, and execution, covering everything from hang-tags, garment labels and shoe boxes, to in-store signage.  We worked closely with fashion consultants Robert Burke Associates to make Merona one of the most popular brands at Target