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“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.” This year… Read More
“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.” This year we were faced with the difficult task of organizing multiple holiday initiatives into an integrated experience. The program stretched across several different channels including packaging design, HTML emails, direct mail and a full modular site build. Read Less
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“Whether you are gifting, serving or entertaining with Johnnie Walker this holiday season, you are sure to make a lasting impression.” This year we were faced with the difficult task of organizing multiple holiday initiatives into an integrated experience. The program stretched across several different channels including packaging design, HTML emails, direct mail and a full modular site build.
Users could zoom out of any module and see all the modules in the website, navigating in a very visual manner.
Engraving Locator Module
Gifting Suggestion Module
Blends Overview Module
Hosting Tips and Toasts Module
Recipes Module
Personalized Labels Module
Private Tasting Module - Instructional Videos
Private Tasting Module - Tasting Kit Overview
Private Tasting Module - Tasting Kit Detail
Private Tasting Module - Free Downloads
Private Tasting Module - Tasting Invitations
Snifter Order Page
Snifter Order Forms
Snifter Packaging - Photography to Come
All Foil Mailer - Photography to Come
Email Promoting Holiday Tastings
General Message Holiday Email
Email Promoting Snifter
Art Direction & Design: Zach McCullough
Copy: Joe Nagle
Web Development: Julio Vargas