The A&F Club / Hollister Club Cali
Art Direction & Design
Abercrombie&Fitch was looking for new ways to interact directly with their customers through social media and mobile devices to get a better picture of who they are and what they want. Working directly with Abercombie on-site and across several of R/GA's own offices, we developed The Clubs. These adaptive-design digital platforms go beyond traditional privilege programs by providing loyal A&F and Hollister costumers anywhere access to exclusive members-only content including offers, rewards, playlists, and entertaining interactive features.