The Creative Idea
For our target audience who lead fast paced lifes, it is important for a break to be as much of a breather to them as possible. With Kit Kat being the chocolate of their childhood days, a bite brings them back to the those delightful moments.
The creative buy reveals a series of frames when pulled down depicting an executive turning back into a child with Kit Kat as their valuable supplement for short concised breaks.
The ad will be strategically situated next to lifestlye breather articles in SPH Magazines like CLEO, Her World and Men’s Health.