99Deck Beer packaging

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  •  This is a 4th year graphic design project. The brief was to design a craft Beer brand. We had to aim the product at a very specific target audience. The audience I chose was Stylish hipsters. I designed my brand according to this target audience and worked from the concept of something traditional with a twist. I aimed at applying the idea of the twist in all the various applications. This craft beer is unique and can be enjoyed with a twist of lemon too.
  • Packaging box
  • Back of the bottles
  • Front of the bottles
  • A packshot of a few of the different designs together
  • Mu USP for this specific beer brand is that this beer can be enjoyed with a twist of lemon
  • This serves as a bottle opener as well as a lemon cutter
  • Closer look at the coaster
  • finger twister coaster
  • Overall look at the beer bottles. With the opener/lemon knife
  • Promo items: Coasters, hipster t-shirts and bags.
  • Flat label designs
  • flat designs of the inside of the packaging box
  • Flat Poster designs for the brand