Kaiser was hired by Gap Inc. to lead the rebranding effort for the outlet division of their Banana Republic banner. This included renaming the brand and creating a brand voice specific to the channel, introducing a bright new color palette, fresh new typography and graphic design treatments, and the evolution/elevation of brand photography. 

Final concepts were applied to both print and digital advertising, direct mail, large and small format in-store graphics and signage, website and digital marketing design.