Flair Sneakers
Logo and visual identity design for a made-for-everywhere sneakers brand
Logo and visual identity design for a made-for-everywhere sneakers brand
Fun. Spontaneous. Free. Inspired by the free-floating Californian spirit, Flair sneakers are made for those who run with their own flow. The visual identity recalls an image of loosely-tied shoelaces, the letter ‘F’ and vague outlines of each of the remaining letters. The imperfect, freehand mark also reflects the unbound freedom of expression which characterises this young footwear brand.
