Rebrand concept for Pembroke, a venture capital trust based in London looking to refresh their identity. The previous branding collateral featured various watercolour depictions of a bird, which they liked but acknowledged the lack of consistency and relevance to their brand. The refresh modernises their typography and colour palette, and reimagines the bird as a flexible graphic device that playfully reflects Pembroke's USP (providing a supportive framework for their partners and investors).
With ambitions to become an umbrella company encompassing several other trusts, the logo needed to be flexible enough to accommodate future growth.
