STAYCATION.DK – an interactive experience

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Data driven deconstruction of denmark -
Staycation.dk campaign

This project is part of Interactive Design study at DMJX and the result of the 2nd year exam. The subject was "Visualizing Data" and the task to create a "Staycation.dk" campaign.

This Behance project serves as an insight into our design process and our considerationsof our STAYCATION.DK concept, products and campaign. We aim to inspire, involve and originate interaction with the user, to create exciting new experiences and beautiful memories.

It lies deep in human nature, the need to explore and seek new experiences. But maybe we are missing the wonders of our home, in the search for new adventures. Maybe it is time to have a look at our own country and soak in the sensation, texture, sound, surroundings and places we might forget to appreciate, and we will gain another kind of experience.

PDF of the full design report:
download

Visual identity excerpt (see more in our report)

The dynamic STAYCATION.DK logo is a result of the data we received from the "postermaker" and collected in a database.

For further information please read our report.

How we used data to build the dynamic logo (see more in our report)

interactive non-linear
web-based experience

This experience is accessible on the staycation.dk web-site and is a "postermaker". Here, the user can create his/her own collage poster, by drag and dropping predefined graphic elements on a canvas. The user is then able to place, move and scale the graphic elements to his/her own likening.

The poster is a self-made framed visualization of the users staycation. The user is free to print or share the final poster on social media, to inspire and infatuate others. Travel recommendations are also provided, based on the visual content the user has chosen.

We are testing options to implement our postermaker with a lightweight JavaScript solution by using the fabric.js library and a boilerplate-code (originally meant for t-shirt designers). This gives us the option to export the finale "poster" for various merchandise – but also for further data processing and analysis.

Link to demo

Desktop version - not responsive
If you are on mobile: please see walktrough video further down for a preview

Prototype Functions

walktrough video

Examples of different poster outcome

postings

templates & stories

story sticker

outdoor posters

addtional ideas

To deepen the connection to the user, we thought about different addtional advertising material. Such as apparel, instagram filters with "surprise staycations" or collaborations with local danish brands.