This are some design i did for a reject project. The client ask for a campaign that would showcase their companies core values in a new and interesting way. We ended up making this values superpowers. And making the people who have this qualities the carriers for a special gene. I personally wanted the design to be more abstract and edgy, and also we played with the companies colours. They didnt like this proposal thought, but i still think there are some good ideas to be taken from it.
We started by locating the "special" T GENE. I really wanted to make straight to the point and concise. Basic shapes and lines.
The campaign also include a phase in which we would encourage young adults to JUMP OUT OF THEIR COUCHES. Spiderman wouldnt be a hero if he stayed just indoors. (hence the spiderweb)
Keeping up with the team of searching for this amazing T Gene. I try to portrayed some very ominent clouds almost as seen from out of space. Again we use the idea of DNA and superpowers.
This last 4 images represent the different core values of the companies as we would have portrayed them as being a superpower. We actually wanted to animate them so as to have a more visual representation of this concept and to also use them in an event that would have accompany the campaign.
