Changing Behaviours Through Design

 

In this project, where the issue of physical distance is evaluated from an absurd point of view, cultural references, implications, and perceptual effects were used. The main motivation of the project is to change the focal point of the concept of “distance”, which is often associated with longing for our loved ones, in these days when everyone has difficulties in different ways. Logo, slogan, and name refer to "Made in China" stamped products, and the general corporate image of small-sized companies in Turkey who distributes those products are taken into account. This concept-oriented study targets perception rather than behaviours. Turkish texts were used in line with cultural references and a humorous and ironic appeal was adopted. The literary and visual style of the project is mainly based on cultural insights and semantic studies. While creating the contents within this framework, the phenomenology method was used which adapts to free concepts or objects from abstract judgments and to investigate essences. In this project, it was aimed to break the current distance keeping situation from the negative contexts by using the semantic and cultural insights and by means of graphic design.

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