SVIEŽØ
VISUAL IDENTITY & PACKAGING
Premium Radler- Test Brief
2020
TEST BRIEF
Create a visual identity and package for a premium radler for people aged 20-45 who are looking for an organic diet, they care about their lifestyle and like to discover new things.
FLAVORS: Gooseberry, Mango, Cranberry
STARTING FROM Ø
FINAL LOGO
ENGLISH VERSION
Bottle Packaging
BOTTLE DESIGN COMBINES BOTTLE AND LABEL PRINTING TECHNIQUES
WHAT CREATES A UNIQUE VARIABLE DESIGN AND VISUAL CONTRAST.
fINAL PACKAGING DESIGN
cranberry FLAVOR
MANGO FLAVOR
Gooseberry FLAVOR
Ø1 PHASE
BOLD AND VIRAL STRATEGY
“FRESH EVEN AFRER THE PARTY”
“FRESHLY BREWED”
Ø1 PHASE ENDING
sneak peek
“FRESHLY ORGANIC”
Ø2 PHASE
NEW PRODUCT REVEAL
“FRESH CRANBERRY”
ORIGINAL PRESENTATION IN SLOVAK LANGUAGE
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