Strategic planning of integrated creative activities includes management of resources, schedules and targets as well as assessing Product and Brand Design DNA. Strategic Planning is the first step in enasuring a consistent, branded image and focused footwear design.
Before any creative design activities, it is important to outline and determine an appropriate brand and product strategy.
The Directive Collective uses product and brand-focused techniques to guide the entire product design process.
Working with the client to first determine the strategic goals of a project, collection or brand, we guide strategic planning to ensure that product briefs, brand messages and related goals/targets are on track.
Through the development of a unique strategic plan in connection with product or brand design activities, we can ensure that a cohesive message is communicated and executed across categories, media and product.
