The film 'Bewaqt Barish' explores beliefs and norms surrounding  sexuality and HIV. A range of collaterals ranging from posters, booklet, brochures, pamphlets, CD sleeve, stickers, dockets etc. were developed as a part of the promotions/ publicity for the film. The collaterals were developed in three languages-English, Hindi and Oriya. A special Feature was the insight booklet that weaves in the story of the film with information on aids.