For many holidays, the City sends out a graphic or message on our social channels depicting a custom version of our B logo. To date, the Digital Team at the City of Boston has created over 50 B graphics to present the diverse community that makes up Boston. Since creating the B’s we have seen an uptick in brand engagement. We have also asked the community to participate by submitting their own interpretation of the logo for a holiday of their choice. 

Credits:
Design Director:  Sebastian Ebarb
Videographer, photographer: GuruAmar Khalsa, Kristina Vicario
Graphic Design: Sebastian Ebarb, Caroline Stjarnborg