Ravelry Emoji Set
Style development and system for 200+ icons.
Ravelry is an independently run community website and resource for knitters, weavers, crocheters, etc. They average about 1,000,000 active users every month with a user base of almost 10 million and exponentially growing. All of this achieved by a small team of only 6!
These impressive statistics are mentioned to demonstrate how important nailing their recent redesign was. Ravelry commissioned me to develop an icon style that was scalable and unique to the site’s character and execute ~200 icons.
Key words to describe the wonderful world of Ravelry may be handmade, heartfelt, caring, imperfect, mighty, and expressive. We began the process with a deep dive on where the icons would predominantly live. What color backgrounds? What sizes? Are they accompanied with text? Hover/alt titles?