Branding ___ 2020
Pelican ©
Reinvigorated folklore
We were asked to redesign the visual identity for an all-day café bar-restaurant, located at the Old Port of Mykonos, with the request to highlight the already given brand name, Pelican. For the brand identity, we put the concept of continuity as our main influence since the place opens at first light and stays that way till the early morning hours, thus making a connection to the constant succession between the sun and the moon. Triggering the brand name, for the design of the logotype we kept the symbol of a pelican - an emblematic figure of Mykonos for more than 30 years - as a representative element while restructuring its form into an abstract example of perpetual motion.
To communicate the place’s flair we created a system of graphic elements, used in gold tones, in addition to the use of a color palette that represents endowment. Contrasting typefaces selected to consummate a contemporary composition. Utilizing the building’s arches, we created visuals that underline even further the impression of continuity, while for the signage we followed a simple yet lucid approach, as the requirements of the local area demand a certain way of implementation.
Athens _______ Greece
