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    Art directional packaging project for packaging class as a promotional package that focuses on the brand values of Chevrolet, rather than selling… Read More
    Art directional packaging project for packaging class as a promotional package that focuses on the brand values of Chevrolet, rather than selling what is within the package. Read Less
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A promotional package that focuses on the brand values of Chevrolet, rather than selling what is in the package of the granola yogurt bar. The concept is use the images on the package to provoke customers
to see and feel the attributes of Chevrolet as a brand that encourages safety, fun, adventures, discoveries, friendliness, and togetherness.
 
They are also the perfect snack for people on the go!
Each flavour represents an experience. The images are chosen to target different audiences, similar to Chevrolet's different model of cars that target different demographics.
Flip the bar over to reveal a colour swatch and name of the current car model.
A full size bar is also available for those who really enjoy the granola bar. This can be purchased only in Chevrolet dealerships and gas stations.