REMINISCING CHILDHOOD HAPPINESS THROUGH THEIR LENS
When we’re talking about childhood, Playtime often spontaneously comes as the most memorable part for every grownup across generations. It might be the most essential part in a child’s life, where a playground might be the source of happiness
and the heart of their joyous imagination.
However, children at times, seem to have a bizarre and surreal perspective on everything. We often view the world with a vivid and engaging viewpoint when we were a child – not a mundane and normal perspective like what we have today.
Can you still remember how you saw the world around you when you were a child? Through this collection, we would like to ignite the wild imagination in ourselves, revisiting not only things, places or moments in our childhood but traveling back to the magical point of view we had long back ago – when we saw the world differently.
THE PLAYHOUSE
Remember the plastic caterpillar house we used to play when we were a child?
Or stacks of unused cardboards, a tent, or pile of blankets that we made as a house ?
This idea showcases how we used to imagine of owning our own space,
our own world that no one can disturb. Adults might see it as a regular thing but
in children’s lens, it’s a door to a wonderful world.
THE SOFT FACTORY
Other playtime memory that stays special in our mind might be that playground
with full of colorful foam blocks or balls. A wonderful place where every child will never get bored,
will never be afraid of falling down and get hurt, where every spot feels like heaven.
Product Design for Woodka Watch x Smitten by Pattern
Illustration for Woodka Watch x Smitten by Pattern Teaser on Instagram
Illustration: Sarita Kusumawardhani
Product Design: Sarah Fatia Arifin
Creative Director: Diniella Putirani
Photographer: Ilsa Nimpuno
Muse: Kalya Islamadina
MUA: The Editorial Make Up
Please do not use, copy or making profit from our work without our knowledge and permission. Especially making a profit from our artwork.
T H A N K Y O U
